Information technology (IT) has expanded to fascinating heights as a result of the explosion in data generation and collection brought about by technology. Businesses face both opportunities and challenges as a result of this data avalanche, or “Big Data,” as it is also known. The desire to capitalize on the https://www.evernote.com/shard/s434/sh/a37346ae-dd7b-365c-4f77-b5ec38e07e8d/EgCSZquWrEFPY5h0YmgLZcZfpM6C4LqBGky1C9-0hxVQAMPADNEWdP36ew